I recently read The One Minute Entrepreneur by Ken Blanchard, Don Hutson, and Ethan Willis. I wasn’t sure what to expect, but I suspected it would be short given the “One Minute” in the title.
The story is about Jud McCarley, a fictional character, and his entrepreneurial adventures. The book is an interesting twist between fiction and non-fiction characters. It’s a quick read and guides you through Jud’s life as he acquires and perfects a skill at his first job, meets the love of his life, and starts a business based on his ability to give speeches. Throughout the book, there are a number of lessons learned about starting a business that are applicable across the business spectrum:
– Bring in more money than the expenses for your business
– Dream BIG. You’ll never achieve more than you think you can
– Take care of your employees
– If you only focus on managing costs, your business will never flourish
– Create raving fans
– A strength taken to an extreme can become a liability
– Everyone in your organization should be encouraged to be a leader
– The best management system includes day to day coaching that acknowledges when people do things right and redirects their efforts when they are off base
– “To live a happy and fulfilled life, be generous with your wealth, time, and talent”
I think these are all good things to strive for when starting a business. The story line also stressed the importance of a work-life balance which I think is vital if you want to keep your friends and family close.
Overall, I thought this book was a good read. I give it 3.5 stars out of 5. It’s has a neat story and teaches a few basic principles about business. I think it’s worth your time to read it, but it’s not a book I’d suggest keeping on your shelf for future reference. I suggest getting this book from the library (that’s where I got my copy).
Have you read this book? What did you think about it?
Carnival of Personal Development – February 2, 2009
Book Review: The How of Happiness
Interview: Financial Independence Through Dividends and Thrift
Interview: The Franchise King