Interview

Interview: Pledgehammer

Posted by 9 March, 2009 (2) Comment

pledgehammer

How are your goals been going for 2009? I came across a website that I thought would be beneficial for all of the goal oriented people out there. It’s called Pledgehammer. Instead of just setting goals and forgetting about them, you now have the option of putting your money where your mouth is at. We were lucky to have Andrus Purde, the cofounder of Pledgehammer, answer a few questions and tell us about his website.

Can you tell us about yourself?

I am an online marketer by profession, an avid reader, kitesurfer and traveler and a big believer in setting goals. I’m originally from Estonia but currently live and work in London.

Why did you start the website – Pledgehammer? How does it work? Why should people use Pledgehammer?

Pledgehammer, like many other things in this world, was started because of a personal need. I’d been writing down my various goals and resolutions for years but this wasn’t very systematic and I didn’t have a good way to keep track of the goals made in various times. There was no great eureka moment in creating Pledgehammer – myself and two co-founders just worked the original vague idea into its current shape.

How Pledgehammer works is very simple. You make a resolution, for example exercising regularly or taking up a new hobby, choose a deadline and a financial incentive. You can then share it friends and family to increase positive ‘peer pressure’, they can also cheer you on the site. Pledgehammer sends an email upon the deadline and (nicely) asks to donate money to charity if your resolution happened to fail. This way there is some good in failing pledges, too.

Pledgehammer doesn’t make anybody’s resolutions true, people do it themselves. What we provide is a simple way to write your goals down, make them easy-to-share and provide a financial incentive with a charitable touch. All of this will give some extra help that is much needed for sticking to a resolution.

What are some of the more outrageous pledges you’ve seen posted?

Most pledges are what you’d expect them to be from losing weight to paying back credit card debt to learning new languages. But there are indeed some resolutions I can only assume are jokes, like someone resolving to “choose one of my girlfriends”, “not be a dumbass” and “take better care of my tractor” by a certain date.

What future plans do you have for the website? Is either a Facebook or iPhone application in your future?

No man is an island, and the same goes for websites. We’re of course looking to improve usability and add features but perhaps more importantly we need to make Pledgehammer work on the facebooks, twitters, iphones and other platforms of this world.

I see that most of the charities are in the UK. Do you have any plans for charities in North America?

We’re actually looking for more charities in North America to work with. If you work for a charity there please do get in touch by emailing join@pledgehammer.com

Is there anything else you’d like to share?

Firstly I’d like to thank everyone that has made pledges so far and wish them good luck in sticking to them. And I’d like to tell anyone that has failed their New Year’s resolution already that it’s never too late to re-do your resolution and get back in the saddle. Why not start again today?

Again, I want to thank Andrus for his time. In the spirit of goal setting and giving to a charity, I’ve signed up to make a pledge at Pledgehammer.

I will run a marathon by the end of this year or I am giving $100 to Cancer Research UK. Check out my pledge here!

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