Photo by Tsechuen26
Carey Wickum was nice enough to spend time telling us about her business and what it means to her. Let’s see what she has to say!
1. Can you tell us a little bit about yourself? What are you interested in? What you do for a living?
My name is Carey Wickum. I enjoy staying busy and doing many things such as traveling, photography, flower gardening, scrapbooking, playing frisbee with my puppies, watching movies, working out, and hanging out with Jason (my fiance). I’m a registered nurse and work at Oklahoma Heart Hospital and recently started my Mary Kay business in March of ’08.
2. What interested you about joining the Mary Kay family?
I initially started my business to get the 50% discount on products and to sell to friends. After attending seminar in Dallas, I was energized and had found a new goal: to become a director in Mary Kay. The Mary Kay leaders all believe in God first, family second, and career third. This is inline with my own values. After listening to their inspirational stories of how they started they business and how they became successful while balancing their lives I too was inspired to go for it all. In fact my first few months as a consultant I mostly sold through catalog sales and samples. I wondered what could happen if I truly tried to be successful. So, that’s where I’m at now. I’ve been booking facials and skin care classes in addition to the catalog sales.
3. What are some of the challenges you’ve faced in your business thus far?
I think with any business there are going to be challenges and one is that people are so busy these days and things come up and they have to cancel and reschedule. About half of the facials and classes have canceled. My director did tell me this and suggested double booking and then if both do hold to have one of your Mary Kay consultant friends to do the facial for you, but I don’t feel comfortable doing this. Also, another suggestion was to utilize the time anyway for Mary Kay business if you need to make phone calls, etc. This can lead to discouragement, but attending weekly meetings helps so I don’t get discouraged.
4. What goals do you have for your business? What strategies have you implemented to achieve these goals?
My goals this year are to be in the National Court of Sales by selling $36,000 in retail product and to be in the National Court of Sharing which is recruiting 24 new consultants. I’ve divided this up and need to sell approx. $750/ wk and get 2 new recruits each month. So, far I have 1 recruit and have interviewed about 6 people who all are interested in the opportunity but not at this time. Most say they are too busy right now. I’m trying to hold 3 classes or facials a week and trying to interview 2 people a week. One director I listened to said she prays about the kind of person she wants as her recruits, so I have listened to her advice and been praying about that. My recruit I have is exactly the kind of person I prayed for. She is young, energetic, motivated, and beautiful. What a great asset for me as I begin to build my team!
5. Tell us something that not many people know about you.
Some people might not now that I was born in Chester, MT and moved to Oklahoma when I was only 18.
6. Last thoughts?
Mary Kay is fun! I really enjoy helping people that’s why I became a nurse and in Mary Kay you show women how to care for their skin and apply make-up. When you leave a skin care class or facial you have made a women’s day. You’ve made her feel good about herself and therefore you feel good. That’s probably why a lot of nurses and teachers are in Mary Kay. My website is www.marykay.com/cwickum
Thank you so much to Carey for her interview!
Before I get jumped on by my one reader, I am neither for or against multi-level marketing (MLM) companies or network marketing companies. I’m writing this article in response to the people that are the naysayers, but have little to no experience with MLM companies.
I have been involved with two different MLM companies. Both of them were services so there wasn’t any inventory to purchase. In my opinion, they are both reputable companies (one is on the NYSE, so at least it is financially reputable). I did find out that neither company was for my wife and me. The main reason: I felt extremely uncomfortable selling to family and friends and thus discontinued “educating” people on the products.
MLM companies do get a bad rap, but not without cause. In my opinion, there are a few companies that have had questionable selling techniques and even more questionable products, but there are also some MLM companies that I feel are legitimate. Here are a few things to take into consideration when deciding on a MLM company:
1. Are you interested in selling to your friends and family? A lot of them say you are not selling, you are educating or informing, but let’s call it what it is – sales.
2. What sort of turnover rate does the company have for it’s “distributors”?
3. Do you have to purchase inventory?
4. What are the startup costs? What are the monthly costs?
5. Are sales increasing or decreasing?
6. Are you providing a product or a service and what other competition is currently out there?
7. A lot of MLM companies sell “miracle” vitamins and the like. Ask “Where is the scientific proof that these magic pills provide benefits?” Let’s see the facts! Let’s see the medical studies!
I have a few friends that have done very well with MLM to the extent that they discarded their traditional day jobs. However, in spite of knowing successful MLMers I found out it was not for me. I tried two MLM companies based on the criteria set above. Both required little start up cost (I’m cheap, so that was huge!). Company #1 had its particular market cornered, while Company #2 provided a service that was cheaper than the other established companies in its market. However, Company #2 had that pesky problem of competition in a saturated market, whereas Company #1 did not. Company #1 actually provided a service that was not readily available to the public, which was a big draw for me since I could see the need for the service provided (and I actually use the service on a regular basis and has served me well). So you may be thinking, “Well, if Company #1 had a cornered market, provided a needed product and you actually believed in that product, what happened?” Demand. Just because I found the product to be valuable did not mean that those around me felt the same way. It’s easy to corner a market with a product few think they need.
Perhaps poor salesmanship is to blame for my MLM disenfranchisement, however I think that the real reason is my refusal to alienate my friends and family by pushing products and services in which they have no interest. Why some MLMers are able to do this and others (like me) can not, I have no clue. In fact, if you can shed some light on this question I would love to hear your thoughts.
If you think this post is cool, please consider adding me to your RSS reader here or by let me deliver future posts by e-mail: